FROM THE SHOP FLOOR TO THE SPOTLIGHT
with Wenthe-Davidson
Industry
Manufacturing
What we did
Brand Strategy & Identity
Photography & Videography
Website Design & Development
Environmental Branding
OVER 84 YEARS OF PRECISION WITH A BRAND TO MATCH
Wenthe-Davidson has been delivering superior and cutting-edge precision manufacturing since 1941. Quality and reliability is built into everything they make, from cylindrical fabrication, to welding and laser cutting for automotive, agriculture, and energy industries. As an employee-owned company, everyone takes personal pride in every part produced.
They had the experience. They just needed a brand to back it up. Through a comprehensive transformation, we built every asset to match their level of expertise, paving the way for the next 85 years of growth.
“We engaged with Saturn Lounge to make improvements, and it did indeed improve. From our signage at the front entrance, the logos and core values on the walls, and the wayfinding signs through the shop, you can see the difference. For those who have not looked at the website, you are missing out. We went from a dated basic page to a world class site that shows our current state and our history. We are very happy with the work Saturn Lounge has done and the relationship that we have created. We are already seeing the benefits of their marketing approach.”
Rob Ewing, President & CEO, Wenthe-Davidson Manufacturing
Brand Identity & Strategy
FROM INVISIBLE TO UNDENIABLE
Wenthe-Davidson had a clear identity internally, but it was invisible to their audience. We changed that.
Before even touching a color palette, we took a strategic dive into what drives their success. With all employees having skin in the game, nearly 85 years in the business, and an unwavering commitment to quality products, the idea that tied it all together: they sell time. This was the foundation on which everything else was built on.
From there we created a cohesive design using cylindrical elements, keeping their new visual identity rooted in their craft of cylindrical fabrication. Updated logo, typography, color system, and brand guidelines gave them a brand identity as bold and undeniable as the story it represents.
WebSite design & Development
DESIGNED FOR DECISIONS
A website should do more than exist. Moving away from an outdated design and sparsely structured content, we improved navigation for a user-centered experience that leads directly to action.
The new website speaks directly to their audiences, both prospective employees and buyers evaluating a potential manufacturing partner. Every page was updated with refreshed brand messaging, new capabilities, and the full suite of new brand assets.
Wenthe-Davidson now has a website built to work as hard as they do, attracting, converting, and driving quality leads.
Photography & Video Production
VISUALS THAT MOVE THE STORY FORWARD
With a refreshed brand in place, we captured the company as it actually is: a busy and innovative operation with their people at the heart. We unarchived video and images from their earliest days, captured employees at work and machines in motion, and shot on-camera testimonials from the leaders who told their story in their own words.
At Wenthe-Davidson, the owners are in the building. We put together a recruitment video, highlighting the company culture, leadership stories, and positioning their employment opportunities as more than a job. Wenthe-Davidson builds careers.
The result is a comprehensive library of assets that captures exactly who they are and speaks to the right audience, telling their story with authenticity and confidence.
ENVIRONMENTAL BRANDING
OWNING THEIR SPACE, INSIDE AND OUT
A brand refresh doesn’t stop at the screen. We brough Wenthe-Davidson’s new bold identity right to their employees and visitors with 2 exterior signs and over 20 interior signs.
Inside, large-scale wayfinding signage keeps the manufacturing floor moving and easy to navigate, while large core value installations keep them focused, aligned, and committed. New logo signage both inside and out reflects their visual identity, tying their physical space to their updated brand direction.
More than just design, it was collaboration from start to finish. Through on-site walkthroughs, we recommended sign locations, materials, colors, ensuring the result aligned with their brand transformation. We managed the full installation process, coordinating production timelines for a seamless operation, allowing Wenthe-Davidson to do what they do best: sell more time.
