MICROSCOPIC SCIENCE, MASSIVE IMPACT
with MicroSynergies
Industry
Bioscience
What we did
Brand Identity
Brand Strategy
Photography
Video Production
Website Design & Development
THE “SILICON VALLEY OF MICROBES”
Milwaukee is known as the “Silicon Valley of Microbes,” famous for beer, cheese, and bratwurst. It’s also home to MicroSynergies, a bioscience company that works with one of the world’s most diverse collections of commercial microbes. They specialize in finding, developing, and producing microbes that become real-world biological solutions.
MicroSynergies works across plant, animal, environmental, and aquaculture health, always with a focus on innovation and collaboration. Our goal was to take their complex science and make it easy to understand through a strong, unified brand. We helped tell their story with a marketing approach that highlights their role as a trusted guide and a partner focused on their customer needs.
Brand Identity & Strategy
CREATING CLARITY OUT OF COMPLEXITY
MicroSynergies is full of smart, complex ideas. Our job wasn’t to water them down, but to make them clear. We focused on sharpening their brand, keeping it meaningful and informative without feeling overwhelming. After researching their capabilities, markets, and audience, we created a more unified brand that connects with people at different knowledge levels across many industries.
By moving away from heavy technical language and industry jargon, MicroSynergies is now positioned as a helpful partner and trusted guide, built around the customer experience.
The visual side of the brand was just as important. We refreshed their logo and built a modern, flexible design system that works across both digital and print. The new look is inspired by microbial growth, which is the heart of their work, while giving the brand a cleaner, stronger, and more market-ready presence.
Photography & Video Production
CAPTURING OVER 75 YEARS OF INDUSTRY EXPERIENCE
MicroSynergies is already known as a trusted global partner. Our goal was to capture that sense of credibility and bring it to life through photo and video.
We created a brand anthem video and captured photography that goes beyond technical details and focuses on who they are and how they work. Through interviews with leadership, behind-the-scenes footage of their manufacturing process, and moments of the team in action, we told a story that shows both their expertise and their human side.
The result is a collection of visual assets that makes complex science feel approachable and positions MicroSynergies as a knowledgeable, customer-focused partner.
WebSite design & Development
FUNCTIONALITY & SUPPORT FOR THE USER AND THE CLIENT
To keep things simple and clear for MicroSynergies’ customers, we designed a website that’s easier to use and helps guide people from their first question all the way to purchase.
We organized the site by user type and industry, so visitors can quickly find information that fits their level of knowledge and needs in one place. We also built an interactive form that goes beyond just requesting a quote. It educates users and walks them through the buying process step by step. A searchable microbe library was added to showcase the wide range of strains MicroSynergies offers and support more detailed inquiries.
The site was built to support both customers and the MicroSynergies team. Through collaborative working sessions, we created a data structure that smoothly connects the inquiry tools with HubSpot. This makes the sales process faster and ensures all website forms flow seamlessly into their CRM system.
