A Sharper Brand for Precision Manufacturing
With Clearshot Manufacturing
Industry
Manufacturing
What we did
Brand Identity
Website Design & Development
Photography
3D Animation
For a complete rebrand, we were the clear choice.
Clearshot is a nationwide provider of precision and high quality Swiss Machined products for the aerospace, medical, foodservice, recreational vehicle, firearms, industrial, and specialty application markets. With a company-wide mission of “Quality Above All,” the management team felt as if their marketing and website did not reflect this guiding principle. Saturn Lounge was hired to get their branding, their image, and their website in sync with their competitive, knowledgeable, customer-focused, and accountable operating ethos.
Brand Identity
Sharpening Their Image
First things first. We needed to get the Clearshot brand to reflect the highly technical nature of their business. A new icon, which is in its simplest form is reminiscent of the kind of intricate, Swiss Machining applied to their parts manufacturing was designed. A new and more interesting wordmark treatment was added to the icon. And then we gave them guidelines on how to use this new brand expression in blue, grey, and black tones in more modern communication.
Photography & 3D animation
Capturing Innovation Up Close
As part of the corporate brand transformation, we also provided a clean, crisp product photography style along with very modern, sophisticated, black-on-black 3D animation of their products. Placing GoPro cameras inside their machines allowed us to demonstrate visually how extremely precise and intricate their capabilities are, which is critical for work in industries they serve.
Web design & Development
From Clicks to Contracts
Then all this work came together in a new website, which post-launch, generated interest from companies like Boeing, who recently awarded Clearshot a large contract. Along with significant growth in sales, the Saturn Lounge effort has truly been transformational for Clearshot’s business.
