A Full Rebrand Under One Roof.
Brand identity / Photography / Video production/ Website design & Development
As an expansive manufacturing business, Northern Gear was known in the industry for one thing – and it was the thing in their name: gears. But that’s not what they wanted, and they made that clear from the start.
Enter Saturn Lounge. We provide solutions to branding problems like this all the time.
Originally, Northern Gear was only interested in redesigning their logo. After realizing the internal and external impact, together we dove into a larger redesign and rebrand, providing a website, email, business card, and photography recharge to bring their online and business presence up to par with their modernized manufacturing capabilities.
Writers, photographers, graphic and web designers, and strategists were all involved in this project. Our photographers were able to capture things in a new light, bringing life and interest to what was once considered mundane. Designers infused graphics and color to the website to capture the eye, and writers wove the words to deliver clear and concise explanations of the company and product. Together, we worked in concert as the Northern Gear brand was strategically lifted.
Gears (and more!) for any industry.
Northern Gear now has the tools to showcase its diverse product lines, actively engage with prospects, customers, and candidates, and tell the world its story of success.
What we’re here to do, and what we did for Northern Gear, was tell the world their story. One filled with diversity, strength, reliability, and the resounding fact that they do indeed produce more than just gears. With a focus on clear and engaging strategic branding and marketing efforts, Northern Gear was brought forward as a brand to be trusted in the industry as the leader we knew they were.