Your website has the potential of being an incredible sales and marketing for your company. If you’ve built your website in WordPress, there are a multitude of plugins that can be used to turbocharge your sales and marketing efforts. As one of the most widely used platforms, there are a TON of plugins- and that can prove to be a little intimidating. We’ve identified a few awesome plugins that can work wonders for your marketing efforts.
If you’re creating a lot of blog content as part of a content marketing campaign, A/B testing your post titles is a great way to optimize that content’s performance. This plugin allows you to test different variations of post titles and delivers analytics behind click-through rates to help you choose the best title.
MailChimp for WordPress allows you to connect your MailChimp account easily and integrate with your existing contact forms or create new opt-in forms to build your e-mail marketing list.
This is a well-rounded plugin that offers a variety of search engine optimization functions. From dynamic XML-Sitemap creation to a simple-to-edit title and metadata field, Yoast unlocks a ton of optimization potential for your website.
If you’re redesigning your website or have a constantly changing website, it’s important to have proper redirects in place. Redirection allows you to manage those 301 redirections and keep track of any 404 errors.
Sumo is a powerful all-in-one tool that includes list building features similar to MailChimp for WordPress, social sharing functionality, and Google Analytics integration. In addition to all of that, it includes advanced analytics functionality including scroll tracking and heatmapping.
These are just five out of a TON of great plugins that you can use to power up your website. Because your business and your website are unique, the right mix to use will depend on you. If you have any questions on these plugins or would like to talk about improving your web performance, get in touch– we’d love to work with you!