Category: Marketing

Making Analytics Work for You

If you’re putting time and resources into your company’s website, you should be tracking its performance as well. A common pitfall for companies investing in SEO is to get tunnel-vision around tracking keyword rankings. To truly maximize your website’s performance, it’s important to not only track a number of metrics but to know what to… Read more »

Filling Your Content Funnel With Video

The concept of mapping your content marketing efforts to your customer’s journey and the sales funnel is essential for creating meaningful content designed to drive conversions. In today’s landscape, when video is at the epicenter of the marketing mix, it’s equally as important to consider how you can leverage it throughout the journey. By mapping… Read more »