When Tim Baumstark asked Saturn Lounge owner Jim Kohlhardt if he could bring in a group of high school students for a tour, he didn’t hesitate to say yes. “When asked, I have always welcomed high school students here at Saturn Lounge; I love to show young creatives and artists that there is a rewarding career path ahead if they pursue their passion.”
Tim Baumstark is part of the leadership team with the Racine Creative Center and has been a long time client of Saturn Lounge. This summer Tim along with ten local teens participated in a pilot program through The Prairie School’s Center for Developing Excellence STEAM Academy that simulated the process they would undergo to launch their own startup company, in this case, a crayon company. It made sense to expose these teens to Saturn Lounge as photography, video and all the marketing is all part of the project.
To bring the simulation to life, real world exposure was built in to the workshop which gave the participants a chance to meet professionals in the field and see how they work with clients. Saturn Lounge was lucky to be included in exposure.
To get started, students had to name their company, assign officers, and create a mission statement. Next, they worked on company branding at The Racine Creative Center using Adobe Creative Suite to create their company’s logo, box and crayon labels. They also photographed their product for advertisements.
At the Saturn Lounge the students participated in a professional photographic set-up and discussed the concept of creating a marketing strategy for their product through the use of still and video photography.
“This program helped me understand the process of designing in the real world.”
— Tyson T
For more about these ten potential entrepreneurs journey at the Racine Creative Center visit here.