Online reviews are one of the few ways consumers can tell the world about your business. Though consumers do most of the work in writing reviews, it’s important for businesses to play an active role in reading, reacting, and responding to these reviews – of all kinds. And here’s why. In today’s age of instant… Read more »
As 2021 comes to a close, businesses are faced with the reality that recruiting and talent retention is one of the most important priorities for their continued success. With a general consensus that employees are among every company’s most valuable assets, it’s no surprise that attracting the best employees has become more essential than ever…. Read more »
The internet has come a long way since the days of Netscape Navigator. The web has become an increasingly visual space, and our attentions have become commodity. Apps like Instagram and Snapchat further push us into a visual world full of instant gratification. All of this means you’re likely using images as much as possible… Read more »
When it comes to food and beverage photography, manufacturers and their marketing teams have to start from scratch. The final images on packaging, in commercials, and on other advertising may seem to encompass a carefree nature, but in reality, it took a lot of people working in painstaking detail to get that perfect shot. Here… Read more »
If you’re putting time and resources into your company’s website, you should be tracking its performance as well. A common pitfall for companies investing in SEO is to get tunnel-vision around tracking keyword rankings. To truly maximize your website’s performance, it’s important to not only track a number of metrics but to know what to… Read more »
In our most recent ePub we outlined (link here) several strategies for content marketing specific to B2B manufacturers. Creating content exclusively for each part of the buyers funnel – top, middle and bottom – is really what’s going to help attract potential customers and drive sales. While it’s important to get new customers associated with… Read more »
