Category: Strategy

Optimizing Your Images for the Web

The internet has come a long way since the days of Netscape Navigator. The web has become an increasingly visual space, and our attentions have become commodity. Apps like Instagram and Snapchat further push us into a visual world full of instant gratification. All of this means you’re likely using images as much as possible… Read more »

Planning Your Food Photography Shoot

When it comes to food and beverage photography, manufacturers and their marketing teams have to start from scratch. The final images on packaging, in commercials, and on other advertising may seem to encompass a carefree nature, but in reality, it took a lot of people working in painstaking detail to get that perfect shot. Here… Read more »

Making Analytics Work for You

If you’re putting time and resources into your company’s website, you should be tracking its performance as well. A common pitfall for companies investing in SEO is to get tunnel-vision around tracking keyword rankings. To truly maximize your website’s performance, it’s important to not only track a number of metrics but to know what to… Read more »

Creating Content for Conversions

In our most recent ePub we outlined (link here) several strategies for content marketing specific to B2B manufacturers. Creating content exclusively for each part of the buyers funnel – top, middle and bottom – is really what’s going to help attract potential customers and drive sales. While it’s important to get new customers associated with… Read more »

Leveraging Video in Your 2018 Digital Marketing Strategy

In the world of digital marketing, videos have become the most powerful form of content on the web. Video has an incredibly high message retention rate and has been shown to increase click-through rates up to 96%. With statistics like these, it’s no surprise marketers are rushing to add video into their digital marketing mix…. Read more »

Social Media 2018: Things to Know

With Facebook reporting higher earnings than ever, it makes sense that businesses are shifting more focus into social media as a marketing channel. Whether you’re new to the game or have been marketing your business on social media for years, there a few things you can do to step up your social media game in… Read more »