Category: SEO

Optimizing Your Images for the Web

The internet has come a long way since the days of Netscape Navigator. The web has become an increasingly visual space, and our attentions have become commodity. Apps like Instagram and Snapchat further push us into a visual world full of instant gratification. All of this means you’re likely using images as much as possible… Read more »

Making Analytics Work for You

If you’re putting time and resources into your company’s website, you should be tracking its performance as well. A common pitfall for companies investing in SEO is to get tunnel-vision around tracking keyword rankings. To truly maximize your website’s performance, it’s important to not only track a number of metrics but to know what to… Read more »

Back to the Basics: 3 SEO Tips You Can Act On

While an ongoing SEO campaign will involve lots of content creation, link outreach, and technical improvement, there are a few fundamentals you can act on to improve your website’s SEO. Bad Links With the web constantly changing, it’s always good to audit your site from time to time, checking for broken links. Checking your outbound… Read more »

Choosing The Right Keywords: Does The Shoe Fit?

When you’re in the beginning stages of your search engine optimization (SEO) or pay per click (PPC) strategy, one of the more challenging and also most rewarding tasks is choosing the right keywords. As you go through your journey, you’ll be identifying a ton of keywords. Some will be primary keywords you want main pages… Read more »