Boomi Coffee is a 100% natural coffee, made from pure arabica beans in the Araku Valleys of India. Boomi strives to bridge the gaps between quick, delicious, and affordable coffee. Their unique differentiation process extracts the most flavor out of each bean, making the coffee as flavorful and aromatic as possible.
We started with logo design and brand guidelines, deciding to go with a colorful look, with intricate patterns inspired by beautiful Indian textiles. Lowercase copy with modern fonts were used to create elements of curvature, and primary colors were chosen to contrast with dark coffee beans. The next step of the design process was to create a logo and packaging. Our graphic design team illustrated eye catching designs that stick out amongst competitor’s products. The Boomi logo has a whimsical, natural feel, with a coffee cup worked into the letters. It represents coffee beans, steam, and coffee plants, while including elements of nature.
After the custom logo, illustrations, and package design were created, Saturn Lounge created prototypes in 3D to show our client the finished product. We then went on to create striking photo and video content centered around the product. Scenes were shot with models enjoying a cup of fresh Boomi coffee and making the drink in real time. Photographers focused on detail, conveying the coffee’s aromatic and flavorful nature. The lifestyle photos and videos were shot both in our Saturn Lounge studio and on location. The eye catching content not only introduces a customer to Boomi and its features- it creates a desire for a warm, fresh cup of coffee all the way from India. Finally, Saturn designed a beautiful website layout. An interesting, functional website is one of the most important assets in building a successful brand. The website featured home, product, and information pages, filled with video and photo content shot by our photography team that truly shows what Boomi is all about.
With all these assets combined, Saturn Lounge helped Boomi build its brand image into something strong, attractive, and recognizable – all key elements in selling products and building loyal customers. Reach out to Saturn today to see how we can help push your brand to the next level.
