Saturn Lounge Blog

Why Video Is the Marketing Powerhouse You Can’t Afford to Ignore

Scroll your favorite platform—LinkedIn, Instagram, TikTok, even email—and what do you see?
Video. Everywhere. And it’s not just trending. It’s transforming the way we consume and connect with content.

Here’s why video isn’t just popular—it’s essential in today’s digital marketing toolkit.

The Stats Don’t Lie

  • 91% of businesses use video as a marketing tool in 2024. That’s up from 61% just five years ago. (Wyzowl)
  • Video marketers get 66% more qualified leads per year. (OptinMonster)
  • Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. (Yans)
  • 82% of global internet traffic will come from video streaming and downloads by the end of 2025. (Cisco)

In short: if your brand isn’t using video, you’re already behind.

Why Video Works

1. It’s Human.
Video captures tone, emotion, personality, and context in a way static content just can’t. It makes brands feel more real and relatable.

2. It’s Efficient.
A one-minute video can explain what might take 500 words to write—and more importantly, it can show instead of just tell.

3. It’s Versatile.
From tutorials and testimonials to product demos and social reels, video adapts to every stage of the customer journey.

4. It’s Preferred.
More than 72% of consumers say they prefer learning about a product or service through video. (HubSpot)

It’s Not a Trend. It’s the New Standard.

We’re living in the attention economy. You have seconds—literally—to capture someone’s interest. Video doesn’t just grab attention; it holds it, converts it, and builds trust over time.

Whether you’re a small business owner, a B2B marketer, or a startup founder, integrating video into your digital strategy isn’t optional—it’s smart. 

Don’t Make Your Audience Read (Too Much)

Obviously the irony here is that you’re reading this. Which is still an important way to communication, but…video is fast, human, and wildly effective. It’s the MVP of digital marketing, and it’s here to stay.

Want help with video strategy, scripting, or production? Let’s talk—before your competition does.