We’re in it for the long run
With Woodway
Industry
Fitness Equipment
What we did
Video
Lifestyle & Product Photography
Web Design & Development
Shopify
Interior Graphics
Brochure Design
This relationship is really working out.
Woodway, a well-established and innovative medical and fitness training treadmill manufacturer came to Saturn Lounge for a complete brand refresh. They thought that their current marketing material had run its course. Woodway’s executive team trusted us to develop content that reflected their ingenuity and smart design. With our new, on-going partnership, we’re with them for the long run. Just like Woodway treats every one of its customers.
Lifestyle & Product Photography
Framing Durability and Design
It all started with shooting new imagery that demonstrates the quality and design built into every Woodway product. Equipment that is world-renowned for superiority and durability, all built to conform to the same design principles. The running surface was created to mimic the feel of running outdoors while reducing stress to the lower posterior chain.
And all this engineering is applied to Woodway’s treadmills not only for performance athletes, but also for the medical and rehabilitative healthcare industry, for a variety of health and research applications.
VIDEO
Where Performance Meets the Power of Video
Transferring the goal of the photography was also necessary in video. Here our shooters were able to show athletes in motion, using the equipment in real time. Movement is the benefit of all Woodway’s equipment. In these videos, the viewer can really see why Woodway treadmills are the first choice for major NCAA conferences, The NFL, The NBA, The NHL, Major League Baseball, the US Military and major health systems and hotel chains worldwide.
Web design & Development
Built to showcase quality, every time.
This is where it all came together. A clean and user-friendly new website that focuses on what Woodway sells, and why their customers buy them. Our job was to let the product itself be the star of the show. Exceeding expectations, while continuously searching for improvements in quality and design is the Woodway way. We made sure that message came through loud and clear.
Interior Graphics & Brochure Design
Bringing Woodway’s Signature Look to life
In our print and environmental design, we needed to make sure that how we talked about and portrayed the product lived up to its functional and aesthetic quality. In a sprint project, to get a full-line marketing brochure ready for an international trade show, our designers incorporated the subtle design curve of the signature Woodway handlebars into the printed material.
In record time, we were able to finish the brochure, make the trade show, and we made certain that the impression left reflected one of the lines in the brochure: There are conventional treadmills, and then there is Woodway.
