Stirring Up the Senses
With Boomi
Industry
Food & Beverage
What we did
Brand Identity
Package Design
Website Design & Development
Video Production
Photography
HERE’S SOME COFFEE TALK.
We were proud to tell the world about Boomi, a 100% natural instant coffee made from pure Arabica beans from the Araku Valleys of India. Boomi’s mission continues to be to bridge the gaps between quick, delicious, and affordable coffee. That’s why they needed us. As a new product breaking into the market, they needed to be bold, just like their coffee.
Brand Identity
THIS NEEDED SOMETHING STRONG, LIKE A GOOD CUP OF COFFEE.
A brand design means thinking of everything that the consumer will come to learn about you: logo, colors, font, design elements. We did it all, and all with style. These foundational elements meant that we could build a brand that stood strong in the market. Colorful elements, modern fonts, and a whimsical logo all came together to create a brand inspired by the beautiful Indian textiles and swirling aroma that envelopes every cup of Boomi coffee.
Package Design
WRAPPING IT UP.
We breathed life into the brand with illustrations and package design. With the product in place, our marketing machine began to churn. Photography, video, print brochures, and a beautifully designed website fell into place with work, dedication to the brand, and a lot creativity.
Photo & Video
Our goal was to invite.
Invite coffee drinkers into a new experience. Invite connectivity—not only over sharing a great cup of coffee with friends and family, but a deeper connection to a desire for a warm, fresh cup of coffee all the way from India. We brought this vision to life through our video and photo shoot, capturing the rich textures, inviting aromas, and shared moments that make every cup a journey worth savoring.
Web design & Development
TELLING THE WORLD ABOUT BOOMI.
Once we had all of the assets, Saturn Lounge built Boomi a website that reflected a strong, attractive, and recognizable brand. This is key to selling their products and building loyal customers. With a market that is fully saturated, the brand we built and the product they make culminated into instant coffee success.
