Stirring Up the Senses.
Brand identity/Package design/Website design & Development/Video production/Photography
We were proud to tell the world about Boomi, a 100% natural instant coffee made from pure Arabica beans from the Araku Valleys of India.
Boomi’s mission continues to be to bridge the gaps between quick, delicious, and affordable coffee. That’s why they needed us. As a new product breaking into the market, they needed to be bold, just like their coffee.
A brand design means thinking of everything that the consumer will come to learn about you: logo, colors, font, design elements. We did it all, and all with style. These foundational elements meant that we could build a brand that stood strong in the market. Colorful elements, modern fonts, and a whimsical logo all came together to create a brand inspired by the beautiful Indian textiles and swirling aroma that envelopes every cup of Boomi coffee.
We breathed life into the brand with illustrations and package design. With the product in place, our marketing machine began to churn. Photography, video, print brochures, and a beautifully designed website fell into place with work, dedication to the brand, and a lot creativity.
Our goal was to invite.
Invite coffee drinkers into a new experience. Invite connectivity – not only over sharing a great cup of coffee with friends and family, but a deeper connection to a desire for a warm, fresh cup of coffee all the way from India.
With all these assets combined, Saturn Lounge helped Boomi build its brand image into something strong, attractive, and recognizable – all key elements in selling products and building loyal customers. In a fully saturated market, the brand we built and the product Boomi created culminated into instant coffee success.